Author name: Eddy

Instagram is revolutionizing influencer marketing with its latest feature: Testimonials. Designed to bring more authenticity, visibility, and monetization opportunities to brand-creator partnerships, this update is set to reshape how endorsements are shared and consumed on the platform. What’s the Big Deal?The Testimonials feature allows creators to post short, sponsored comments (up to 125 characters) that are […]

Marketing & Advertising: An Investment, Not an Expense Many organizations view marketing and advertising as costs to be minimized. However, the most successful companies understand that these functions are not expenses—they are strategic investments that fuel growth, enhance brand positioning, and drive long-term profitability. Shifting the Mindset: From Cost to Return on Investment (ROI) Unlike operational expenses