Author name: Eddy

The success of a business largely depends on the preparation an entrepreneur undertakes before launch. For aspiring entrepreneurs, taking steps to ensure they thoroughly understand exactly what they are getting themselves into is key to positioning their business favorably in a given market. However, being a newcomer with little experience and few connections can often […]

Legacy brands carry history, trust and recognition that few others can match. But staying relevant today often means making strategic changes. Move too slowly, and you risk fading into the background; move too quickly, and you may alienate the very customers who made you successful. To help, 20 Forbes Business Council members share ways you can honor

Congratulations, Class of 2025! We see you, standing proud, curious, and maybe a little unsure. At DHOW Marcom Agency, we believe one month can spark a lifetime journey. This July, we’re opening 20 exclusive seats for a unique online internship experience unlike any other. 🚫 No training. No lectures. No assignments. ✅ Just real conversations

الرؤية- سارة العبرية أكدت بشرى دنوارا الرئيس التنفيذي لشركة DHOW Marcom Agency Global في سلطنة عُمان، أن قطاع العلاقات العامة والتسويق في سلطنة عُمان شهد تطورًا متوازنًا، يجمع بين التقاليد العريقة والانفتاح على الحداثة، في تناغم يعكس الرؤية التنموية للبلاد، موضحة أنه رغم أن هذا التحول كان تدريجيًا إلا أنه يعكس إدراكًا متزايدًا لأهمية الاتصال الاستراتيجي، والتفاعل الرقمي،

The Future of Marketing, Communications, and PR in 2025, in the words of our CEO, Bouchra Danwra (Global Citizen): As we move further into 2025, the hashtag#marketing and hashtag#PR world is evolving at an unprecedented pace. Having worked with brands across diverse industries, I’ve seen firsthand how agility and innovation define success in this dynamic

Instagram is revolutionizing influencer marketing with its latest feature: Testimonials. Designed to bring more authenticity, visibility, and monetization opportunities to brand-creator partnerships, this update is set to reshape how endorsements are shared and consumed on the platform. What’s the Big Deal?The Testimonials feature allows creators to post short, sponsored comments (up to 125 characters) that are

Marketing & Advertising: An Investment, Not an Expense Many organizations view marketing and advertising as costs to be minimized. However, the most successful companies understand that these functions are not expenses—they are strategic investments that fuel growth, enhance brand positioning, and drive long-term profitability. Shifting the Mindset: From Cost to Return on Investment (ROI) Unlike operational expenses