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Agency Approaches in Communication and Advertising In today’s dynamic business landscape, companies face critical decisions regarding their approach to communication and advertising. One fundamental choice lies between entrusting a single agency to handle all aspects of communication and advertising or engaging multiple specialized agencies, each focusing on a specific area. Both approaches offer unique advantages […]

DHOW Marcom Agency, a leading marketing communications agency, knows that nurturing a strong and motivated team is crucial for achieving long-term success. In recognition of this, the agency recently organized a course on positive mindset transformation for its employees. Held on February 21st and 22nd, this training aimed to equip the team with practical strategies

Social Media scams are constantly changing and evolving, below you will find the most common scams used in recent years in order to avoid: 1. Spotting Phishing Scams: Protecting Your Online Identity  – Learn how to recognize fake login pages designed to steal your personal information and safeguard yourself against phishing attacks. 2. Avoiding Impersonation

In today’s fast-paced and interconnected world, organizations face countless challenges in effectively communicating their message to stakeholders; The critical importance of building a communication strategy is a cornerstone for organizational success. Effective communication is not just a necessity; it’s the indispensable companion to organizational success, enhancing the value of products and services offered. A communication

The global business landscape is a vibrant tapestry, woven with threads of diverse cultures and languages. While this diversity fosters innovation and opportunity, it can also create a frustrating barrier: the inability to communicate effectively. Negotiations stall, sales pitches lose their spark, and international partnerships remain elusive, all due to misunderstandings and miscommunications. AI Steps

DHOW Marcom Agency, a leading force in the ever-evolving marketing communications (marcom) landscape, recently embarked on a journey of discovery and collaboration at the prestigious ISE 2024 Barcelona event. This global gathering, recognized as the premier industry showcase for cutting-edge advancements, serves as a vital platform for marcom professionals.  ISE 2024 Barcelona provided DHOW with

  The world’s leading brewer is awarded for a second consecutive year, the only brand to achieve this in the history of the FestivalThe award recognises AB InBev’s sustained creative excellence that has driven sustainable business growth 16 March 2023 – Cannes Lions has announced that it will honour Anheuser-Busch InBev (AB InBev) as Creative Marketer of

The newly added Creative Media Excellence Drum section aims to recognize outstanding creativity and excellence in media. It includes two groups: the CREATIVE USE OF MEDIA and the EXCELLENCE IN MEDIA, and it is divided into different categories. The jury, made up of professionals from different backgrounds in the creative and media field, will evaluate each entry’s media